IBIC, an expert in PR-support, analysis and monitoring of media, has developed its own methodology to measure the audience reach - the index “Impact Rate”. The method is based on a qualitative and quantitative analysis of media channels and media items.
iBIC, an expert in in PR-support, analysis and monitoring of media , has optimized its system of classifications of media sources in the framework of iBIC Compass, a market leading online platform for managing of companies’ media communications.
iBIC Introduces New Logotype 09/06/2012
September 5, iBIC has launched a new corporate website and a remade logotype. “The new logotype reflects iBIC’s integrated approach to management of media information. Now the logo also includes the slogan «Marketing PR 2.0» which emphasizes iBIC’s innovative and market leading approach to services and products within marketing and PR support,” says Natalia Lebedeva, IBIC’s Country Head for Russia.
Swedish-Russian company iBIC, an expert in PR-support and media monitoring, has offered their clients a new interface for social media items.