MEDIA ANALYSIS

CONTROL YOUR MEDIA IMAGE AND AIM YOUR MESSAGE

To understand your media image, to measure impact of your message in the audiences, and to estimate your ROI - you must analyse the quality and quantity of the content in your publicity and compare it with your peers’. In our online PR platform, iBIC Compass, we offer you easy-to-use analytics tools – for you to manage your own media analysis. You can also get help from our experienced analysts to understand what is working and what is not with your PR tactics. We have distributed hundreds of tailored analyses to clients within different industries since 2005.

iBIC can help you to develop KPI’s and evaluate your ROI, e.g. by measuring the total reach of your message, the tone/sentiment in your target media, and then convert this data into Equivalent Advertising Value in terms of operating incomes. Our analysts can also facilitate your annual PR audit to review your media publicity and measure whether your ROI is in line with peers’. Take next step by clicking here.