iBIC equips PR and marketing specialists with online tools and professional advices to help them to listen, measure and talk with their audiences directly in social networks and via traditional news media channels. We have supported global companies managing their brands since 2005. Our best-selling product is the online platform, iBIC Compass, which takes you to Marketing 2.0.
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IBIC, an expert in PR-support, analysis and monitoring of media, has developed its own methodology to measure the audience reach - the index “Impact Rate”. The method is based on a qualitative and quantitative analysis of media channels and media items.